Sure, a copywriter spends more time in front of a computer. But, the job is the same. Sales.
Great copy, design and ideas should begin and end with the goal of selling. Whether it's selling
a product, service or message.

Brad Hauber and The Right Word are about copy and ideas that sell. And that starts with digging for answers. What's the objective? Do we understand the audience? How can we reach them? What is the idea, and/or word or words that will hook them?

The Right Word brings together great ideas, great copy and great design to help you build your business— from small businesses to Fortune 500 companies.

The Right Word provides copywriting, project management, graphic design and turnkey advertising and public relations services to clients in Northeast Ohio and across the country.


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